Privacy Policy

Last updated: 10 October 2026

Who we are

This website is operated by May Mor, trading as Scale with May (scalewithmay.com). For privacy questions or data requests, contact: may@scalewithmay.com.

What data we collect and why

We collect data through four channels. The first three load only after you accept them in the cookie banner.

1. Google Analytics 4 (GA4)
Tag ID: G-ZW3ZR84BZF

GA4 collects:

  • Page views and navigation paths
  • Events - button clicks, form interactions, scroll depth
  • Approximate user geography (country / region - not street-level)
  • Device and browser type
  • Conversion events (e.g. contact form submissions)
  • Session duration and engagement metrics

Data is sent to and processed by Google LLC (United States). Google states that Google Analytics 4 does not log or store IP addresses; it uses them only to estimate country and region. Google's privacy policy: policies.google.com/privacy.

2. Microsoft Clarity
Project ID: wu2vaee518

Clarity collects:

  • Session recordings - Clarity records how you navigate and interact with pages (mouse movements, clicks, scrolling). These recordings help us identify usability issues.
  • Heatmaps - aggregated click and scroll patterns across users
  • Rage-clicks, dead-clicks, and frustration signals
  • Device, browser, and approximate geographic region

Data is processed by Microsoft Corporation (United States). Microsoft's privacy policy: privacy.microsoft.com.

Session recording notice: When you accept analytics cookies, Microsoft Clarity may record your session on this site. No passwords, payment details, or sensitive form fields are captured. Recordings are reviewed by May Mor only to improve the site experience.

3. OpenAI ads pixel (ChatGPT Ads measurement)

The pixel measures whether a visit came from an ad shown in ChatGPT. It sets two first-party cookies: __oppref, which holds the ad-click reference from the link you arrived on (30 days), and __obref, a random browser reference for this site (365 days). It records the page address you landed on. This site does not send the pixel any form fields, names or email addresses. Data is processed by OpenAI (United States). OpenAI's privacy policy: openai.com/policies/privacy-policy.

4. Contact forms

When you submit a contact form on this site (the form at contact.html, or the contact form on scalewithmay.com/may), we collect:

  • Name
  • Email address
  • Message content
  • Any optional details you choose to include (company or role, service interest or topic)
  • On scalewithmay.com/may only: the question you asked on the page, if you write to May from an answer

This data is used only to respond to your inquiry. It is delivered by email through Web3Forms, the form service, and is not shared with anyone else. The question box on scalewithmay.com/may itself stores nothing and sends nothing: only a message you choose to send through its contact form is transmitted.

Legal basis for processing

Data type Legal basis Opt-out
GA4 analytics (page views, events, device/geo) Consent - GA4 loads only after you accept Decline in the cookie banner, or change it under Manage your consent
Clarity session recordings and heatmaps Consent - Clarity loads only after you accept Decline in the cookie banner, or change it under Manage your consent
OpenAI ads pixel (ChatGPT Ads measurement) Consent - the pixel loads only after you accept Decline in the cookie banner, or change it under Manage your consent
Contact form details Steps you ask us to take before any engagement (replying to your inquiry) Do not submit the form; email directly if you prefer

Third-party processors

Processor Location Purpose
Google LLC United States Google Analytics 4 - site analytics
Microsoft Corporation United States Microsoft Clarity - session recordings and heatmaps
OpenAI United States OpenAI ads pixel - measuring visits from ChatGPT ads
Web3Forms (Web3Creative) United States (servers); company based in India Delivering contact-form messages by email

Data transfers to the US are covered by the EU-US Data Privacy Framework where applicable, and by Standard Contractual Clauses in other cases.

Data retention

  • GA4: Data is retained for 14 months (Google's default retention setting). You can request deletion at any time.
  • Clarity: Session recordings are retained for 90 days by default under Microsoft's standard policy.
  • OpenAI ads pixel: The cookies expire after 30 days (__oppref) and 365 days (__obref). Data held by OpenAI is kept under OpenAI's privacy policy.
  • Contact forms: Web3Forms keeps a copy of each submission for 30 days to one year, depending on the plan. Messages in our email are kept as long as needed to manage the business relationship, then deleted.

Cookies

This site uses cookies only when you accept. The analytics tools set first-party and third-party cookies to distinguish sessions, measure returning visitors, and maintain recording state. The OpenAI ads pixel sets the two first-party cookies described above. When you decline, the analytics and ads cookies this site set are deleted. If the ads pixel was already loaded, it keeps a cookie named __oaiq_consent that records your refusal, so it stays off. No other marketing or social tracking cookies are set.

Your consent choice is stored in your browser's localStorage under the key cookie_consent. This is not a tracking cookie - it stores only your accept/decline preference and never leaves your browser.

Your rights

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding any personal data we hold:

  • Access - request a copy of your data
  • Rectification - request correction of inaccurate data
  • Erasure - request deletion of your data ("right to be forgotten")
  • Portability - request your data in a machine-readable format
  • Objection - object to processing based on legitimate interest
  • Withdraw consent - change or revoke your cookie consent at any time using the control below

If you are located in Israel, the Protection of Privacy Law gives you the right to see the information held about you and to ask for it to be corrected or deleted.

To exercise any of these rights, email may@scalewithmay.com. We will respond within 30 days.

You can change your consent for analytics and ad measurement at any time here, or from the "Cookie settings" link at the bottom of every page. Your choice is stored in your browser. Declining deletes the analytics and ads cookies this site set, and the page reloads so the change takes effect.

Children's data

This site is not directed at children under 16. We do not knowingly collect personal data from children.

Changes to this policy

We may update this policy as the site or applicable law changes. The date at the top of this page reflects the most recent revision. Material changes will be noted here.

10 October 2026: the ads pixel and the contact forms are now described separately; the legal basis for analytics is stated as consent, which is how it already worked; Web3Forms is listed as a processor; Israeli privacy rights are added; declining now also deletes cookies already set, and every page links to these settings.

Contact

For privacy questions, data requests, or to withdraw consent:
May Mor
may@scalewithmay.com
scalewithmay.com